The study of customer loyalty is an important part of the activity of any enterprise, which allows achieving significant economic indicators. In modern economic conditions of development of the sphere of tourism and hospitality, consumer behavior is increasingly being evaluated as an indicator of competitiveness of the hotel. For effective development of mini hotels, the number of which is gradually growing, it is important to study the needs and wishes of potential customers. The formation of customer loyalty of hotel services is a difficult task, hotel managers have to analyze not only the needs of consumers, but also the behavior in the market of other hotel enterprises, as well as use the mechanisms of «individualization» of service. The object of the research in the article is consumer behavior in general, and loyalty of guests in particular. The subject of the study is the influence of guest loyalty on the development of mini-hotels. The theoretical side of the article is to study the preferences of hotel customers and identify groups of factors that influence the formation of customer loyalty of hotel services, as well as the needs of customers when visiting certain hotel enterprises. The article analyzes   the   theoretical   and practical   aspects   of   the  formation  of motivation of potential and real customers of mini-hotels, focuses on the role of marketing management of mini hotels. Based on the conducted survey, groups of consumer preferences of mini-hotel clients were identified. The finding results from the article helped to identify the main motivation of potential customers to make the choice in favor of particular hotel. Customer preferences when choosing a mini-hotel include such variables as: favorable living conditions, comfortable psychological climate, level of service. The empirical main conditions of the article are to generalize the main factors of sustainable development of mini-hotels as one of the forms of development of the hotel industry and increase the tourist attractiveness of the region.

The study of customer loyalty is an important part of the activity of any enterprise, which allows achieving significant economic indicators. In modern economic conditions of development of the sphere of tourism and hospitality, consumer behavior is increasingly being evaluated as an indicator of competitiveness of the hotel. For effective development of mini hotels, the number of which is gradually growing, it is important to study the needs and wishes of potential customers. The formation of customer loyalty of hotel services is a difficult task, hotel managers have to analyze not only the needs of consumers, but also the behavior in the market of other hotel enterprises, as well as use the mechanisms of «individualization» of service. The object of the research in the article is consumer behavior in general, and loyalty of guests in particular. The subject of the study is the influence of guest loyalty on the development of mini-hotels. The theoretical side of the article is to study the preferences of hotel customers and identify groups of factors that influence the formation of customer loyalty of hotel services, as well as the needs of customers when visiting certain hotel enterprises. The article analyzes the theoretical and practical aspects of the formation of motivation of potential and real customers of mini-hotels, focuses on the role of marketing management of mini hotels. Based on the conducted survey, groups of consumer preferences of mini-hotel clients were identified. The finding results from the article helped to identify the main motivation of potential customers to make the choice in favor of particular hotel. Customer preferences when choosing a mini-hotel include such variables as: favorable living conditions, comfortable psychological climate, level of service. The empirical main conditions of the article are to generalize the main factors of sustainable development of mini-hotels as one of the forms of development of the hotel industry and increase the tourist attractiveness of the region.

Goals and objectives of the research are to analyze operating digital platforms in Kazakhstan's education system and the models and tools for the development of electronic textbooks to integrate them with LMS.

As a research methodology it is used content analysis of scientific articles, academic sources, websites, online platforms and e-learning systems as well as ADDIE model for the development of electronic textbooks and their pedagogical design.

Results/Findings: different foreign and local educational digital platforms have analyzed as a research result. Also there were developed two types of electronic textbooks for 9th and 10th grade school students with Kotobee Author and iBook Author software, which can be also integrated with LMS and MOOC in further.

Novelty/Originality/Value of the study is the search for the most effective ways of applying digital technology in the learning process. The effectiveness of education primarily depends on digital educational content, including electronic textbooks. The article presents an analysis of the experience of developing school educational platforms in Kazakhstan and abroad to identify emerging trends and prospects for their development.

Theoretical research materials are used for analysis of scientific and pedagogical sources, synthesis, generalization and systematization. The practical significance is that materials and developed electronic textbooks can be used in schools as an additional supportive textbook for gaining in-depth knowledge.

The aim of the study is to determine the specificity of management accounting in appraisal companies. Appraisal activity is one of the aspects of the multi-faceted concept of «appraisal», which also means the process of professional appraisal implemented by the appraiser, and applied economics with its own methodology, terminology, research principles, and professional opinion of the appraiser regarding the value of a particular object of appraisal. Methodology. This study uses a historical, systematic and integrated approach to the transfer of material. Transmission logic, which is the original definition of the basic concepts and further description of fundamentals of management accounting, allows understanding patterns and modern trends of appraisal activity.

Certain provisions were used in the practice of a Limited Liability Partnership engaged in appraisal services. Research results obtained allow us to understand the nuances of management accounting to improve the performance of appraisal companies in the Republic of Kazakhstan.

The scientific novelty of the research is that because of a theoretical study of management accounting, possible directions for increasing the wellness of appraisal companies are justified. Theoretical and practical significance of the study connect with the possibility of using the scientific results in the deals of the Ministry of Finance of the Republic of Kazakhstan and its structural subdivisions, the tax authorities at different levels, the Ministry of national economy of Kazakhstan. This fundamental research can be used as a basis for training specialists in the field of performance accounting.