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| Issue | Title | |
| Vol 53, No 3 (2019) | Forming Strong Guest Loyalty: Sustainable Development of Hotel Industry on the Example of Small-Hotels | Abstract PDF (Eng) similar documents |
| Dana Naimanbayeva | ||
| "... , it is important to study the needs and wishes of potential customers. The formation of customer loyalty of hotel ..." | ||
| Vol 53, No 3 (2019) | Competitiveness of Kazakhstani National Economy: Problems and Prospects for Overcoming | Abstract PDF (Eng) similar documents |
| Sabina Sailaubek | ||
| "... , it is important to study the needs and wishes of potential customers. The formation of customer loyalty of hotel ..." | ||
| Vol 67, No 2 (2023) | Guest Loyalty Programs of Chain Hotels: The Case of Turkey | Abstract PDF (Eng) similar documents |
| Ramazan Güzel, Kutay Oktay, Ultugan Orynbaeva | ||
| "... hotel chains in Turkey. Loyalty programs are designed to encourage customers to continue using a company ..." | ||
| Vol 62, No 4 (2021) | Rebranding of OLX Ad Service Platform | Abstract PDF (Eng) similar documents |
| Aizhana Maldynova, Zarina Jarlkaganova, Kousar Zaheer | ||
| Vol 60, No 2 (2021) | How Effective Gamified Technics will lead to Customer Engagement? | Abstract PDF (Eng) similar documents |
| Javaneh Mehran | ||
| "... of increasing customer engagement (CE) in business-to-consumer (B2C) contexts. However, there is a dearth ..." | ||
| Vol 61, No 3 (2021) | E-commerce Jump 2020, the Survey of Suppliers and Consumers in Kazakhstan, as well as Ways for Growth Following Worldwide Leaders Examples | Abstract PDF (Eng) similar documents |
| Tatyana Soldatenko, Saira Yessimzhanova | ||
| "... consumers. Existing changes do not stop after the pandemic end customers' habits for purchases already ..." | ||
| Vol 62, No 4 (2021) | The Influence of Social Networks on the Choice of a University Brand by Generation Y | Abstract PDF (Eng) similar documents |
| Gaukhar Mukhamediyeva, Nargiza Aliyeva | ||
| "... literature on the impact of social media on consumer behavior. The results of this study can help ..." | ||
| Vol 69, No 4 (2025) | Digital Transformation and Innovation-Driven Evolution of the Hospitality Industry in Kazakhstan | Abstract PDF (Eng) similar documents |
| Gaukhar Sakhanova, Raigul Duiskenova, Medet Konyrbekov | ||
| "... the influence of digitalization and innovation on the development trajectory of the national hotel sector ..." | ||
| Vol 61, No 3 (2021) | Theoretical Exploration of Consumer Behavior | Abstract PDF (Eng) similar documents |
| Eduard Khegay, Sanzhar Aubakirov | ||
| "... This article discusses consumer behavior phenomena, its essence and several models and theories ..." | ||
| Vol 53, No 3 (2019) | The Features of Management Accounting in Appraisal Companies | Abstract PDF (Eng) similar documents |
| Aida Daniyar, Rashid Ruzanov | ||
| Vol 59, No 1 (2021) | Features of Influence of Opinion Leaders on Consumers | Abstract PDF (Eng) similar documents |
| Aizhana Maldynova | ||
| "... , as they can be used in teaching disciplines such as Internet marketing, digital marketing, consumer behavior ..." | ||
| Vol 63, No 1 (2022) | Impact of Brand Image and Quality on Purchasing Decision on Foreign Clothing Companies among Working Adults in Kazakhstan | Abstract PDF (Eng) similar documents |
| Alisher Mamedov, Abdol Ali Khatibi, Jacquline Tham | ||
| "... The research has been conducted to study the impact of brand image and Quality on the customer ..." | ||
| Vol 67, No 1 (2023) | Corporate Social Responsibility in Kazakhstan: Current State and Ways of Development | Abstract PDF (Eng) similar documents |
| Zhanna Bulkhairova, Galiya Bermukhamedova, Aisulu Dzhanegizova, Saule Primbetova | ||
| Vol 68, No 4 (2024) | Evaluating the Feasibility of Sustainable Consumer Behavior Among Generation Z Youth in Almaty | Abstract PDF (Eng) similar documents |
| Dinara Satybaldiyeva, Zhazira Tymbayeva, Zhazira Kakitayeva, Aigerim Kazhmuratova | ||
| "... influencing adopting sustainable consumption behaviors among Generation Z, an active consumer segment ..." | ||
| Vol 69, No 3 (2025) | Exploring Public Perceptions of Neuromarketing: Ethical Challenges in the Kazakhstani Context | Abstract PDF (Eng) similar documents |
| Laura Abdaryeva, Yerkezhan Spanova, Aigerim Kazhmuratova, Zhazira Tymbaeva | ||
| "... opportunities for examining the underlying mechanisms of consumer behavior, while also generating a wide range ..." | ||
| Vol 67, No 3 (2023) | The Use of Instagram in Impulsive Fashion Purchases amongst Kazakhstani Centennials | Abstract PDF (Eng) similar documents |
| Aigerim Kazhmuratova, Zhazira Kakitayeva, Zhazira Tymbayeva, Dinara Satybaldiyeva, Leona Tam | ||
| "... The proliferation of digital technologies has made a huge impact on the development of consumers ..." | ||
| Vol 69, No 2 (2025) | Economics of Water Supply and Household Behavior: the Transition from Self-Supply to Centralized Systems | Abstract PDF (Eng) similar documents |
| Askar Adamov, Aybota Rakhmetova, Ainur Sugurova, Gulnara Tuleshova, Raushan Azbergenova | ||
| "... . This study aims to identify the key factors that determine consumer behaviour in the water supply sector ..." | ||
| Vol 69, No 2 (2025) | Economics of Water Supply and Household Behavior: the Transition from Self-Supply to Centralized Systems | Abstract PDF (Eng) similar documents |
| Askar Adamov, Aybota Rakhmetova, Ainur Sugurova, Gulnara Tuleshova, Raushan Azbergenova | ||
| "... . This study aims to identify the key factors that determine consumer behaviour in the water supply sector ..." | ||
| Vol 69, No 1 (2025) | Econometric Analysis of Key Factors Affecting Domestic Tourism Development in Kazakhstan | Abstract PDF (Eng) similar documents |
| Zarina Toleubayeva, Kamshat Mussina | ||
| "... demonstrates a positive, though weaker, effect (β = 637.8, p<0.1). However, accommodation revenue and hotel ..." | ||
| Vol 69, No 2 (2025) | Structural Barriers and Opportunities for Financial Inclusion of Women in Kazakhstan | Abstract PDF (Eng) similar documents |
| Makpal Bekturganova, Makpal Kurmasheva | ||
| "... groups of variables: resource-based indicators (interbank deposits, loans received, and customer deposits ..." | ||
| Vol 68, No 2 (2024) | Responsible Production: A Systematic Review and Future Research Directions | Abstract PDF (Eng) similar documents |
| Aknur Zhidebekkyzy, Dinara Kalmakova, Anna Kotaskova | ||
| "... negative impact on the environment and are safe for employees, the community, and consumers. Despite ..." | ||
| Vol 66, No 4 (2022) | Internal Reasons for the Low Efficiency of QMS in many Kazakhstanis Enterprises | Abstract PDF (Eng) similar documents |
| Zhassulan Kushebayev, Gusman Moldashev, Karlygash Daurenbekova, Aruzhan Jussibaliyeva | ||
| "... of a sharp decrease in customer interest in QMS and TQM certification to ISO requirements in all areas ..." | ||
| Vol 67, No 4 (2023) | Discourse to the Factors of Decision-making of Students in Choosing a University Major | Abstract PDF (Eng) similar documents |
| Leila Mardenova, Saira Yessimzhanova, Saloomeh Tabari | ||
| "... the foundation for the empirical research related to customers in roles of students and stakeholders in higher ..." | ||
| Vol 66, No 4 (2022) | The Agricultural Sector in the Republic of Kazakhstan: Analysis of the State, Problems and Ways of Solution | Abstract PDF (Eng) similar documents |
| Saltanat Suieubayeva, Oksana Denissova, Aliya Kabdulsharipova, Aylin Idikut Ozpenсe | ||
| "... to meet the needs of the population and replace imports of socially essential goods. Kazakhstan's consumer ..." | ||
| Vol 67, No 2 (2023) | Project Management in Strategic Planning of Enterprises at the Present Stage | Abstract PDF (Eng) similar documents |
| Nurbakhyt Nurmukhametov, Zhanna Bulkhairova, Onaikhan Zhadigerova, Gauhar Saimagambetova | ||
| "... and the valuable heat released, and hot water transferred to the consumer. Conclusion: the presented data ..." | ||
| Vol 61, No 3 (2021) | Leadership Skills Training for Teachers as Leaders: The Research Report on the Erasmus+ CBHE Project. Development of Skills and Teachers Training for Leadership/DeSTT | Abstract PDF (Eng) similar documents |
| Gainiya Tazhina, Alessandro Figus, Ramón Bouzas-Lorenzo, Diana Spulber | ||
| "... project for all its consumers. The dissemination and sustainability perspective of the project ..." | ||
| Vol 60, No 2 (2021) | New Trends in the Professional Training of Young People in the Modern Conditions | Abstract PDF (Eng) similar documents |
| Saule Kaliyeva, Elvira Buitek, Marziya Мeldakhanova | ||
| "... , the transition to industry 4.0, the changing nature of consumer demand directly affect the restructuring ..." | ||
| 1 - 27 of 27 Items | ||
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