Management Effectiveness in Kazakhstan’s Tourism Sector and Its Impact on Sectoral Development
https://doi.org/10.47703/ejebs.v69i4.599
Abstract
Tourism is one of Kazakhstan's most promising sectors, capable of making a significant contribution to economic diversification, employment, and regional development. The purpose of the study is to assess the effectiveness of management in Kazakhstan's tourism sector and analyze its impact on sectoral and regional development. The research methodology is a mixed approach that combines quantitative and qualitative methods, as well as correlation and regression analyses. The empirical base consisted of data from a survey of 47 tourism enterprises in the Almaty, Akmola, and Mangystau regions for 2015-2024, as well as the results of 23 semi-structured interviews with managers and industry experts. The results of the study showed that the level of managerial efficiency varies significantly: the average TMEI value was 54.2 points, while the gap between large and small enterprises reached 33.2 points. A strong positive relationship was found between TMEI and industry development indicators: the growth of international tourist arrivals (r = 0.78; p < 0.001), tourist spending (r = 0.72), the contribution of tourism to regional GDP (r = 0.65), and the online reputation of destinations (r = 0.81). Regression analysis confirmed that managerial efficiency is a statistically significant factor in enterprises' financial performance (β = 0.34; p = 0.015). The prospects for further research include expanding the sample, conducting panel and longitudinal studies, and adapting the TMEI index to monitor the effectiveness of tourism policy and conducting comparative analyses across countries with economies in transition.
About the Authors
Dinara Kadyrbekova
Kazakh Academy of Sport and Tourism, Almaty
Kazakhstan
Kazakhstan
PhD, Lecturer, Department of Tourism and Service, Email: 6537275@mail.ru
Aigul Sarsebayeva
Almaty Technological University, Almaty
Kazakhstan
Kazakhstan
Senior Lecturer, Department of Tourism and Service, Email: ajgulya.81@mail.ru
Svetlana Serikpaeva
Almaty Technological University, Almaty
Kazakhstan
Kazakhstan
Senior Lecturer, Department of Tourism and Service, Email: svetlana_omurzak@mail.ru
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Review
For citations:
Kadyrbekova D., Sarsebayeva A., Serikpaeva S. Management Effectiveness in Kazakhstan’s Tourism Sector and Its Impact on Sectoral Development. Eurasian Journal of Economic and Business Studies. 2025;69(4):104-118. https://doi.org/10.47703/ejebs.v69i4.599
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