ejebsEurasian Journal of Economic and Business StudiesНазвание журнала на русском2789-82532789-8261University of International Business named after K. Sagadiyev LLP10.47703/ejebs.v2i67.191ejebs-97Research ArticleСтатьиGuest Loyalty Programs of Chain Hotels: The Case of Turkeyhttps://orcid.org/0000-0002-0622-0894GüzelRamazan
Associate Professor, Email: orynbaeva.1966@mail.ru
orynbaeva.1966@mail.ruSinop University, SinopTurkeyKastamonu University, KastamonuTurkeyM. Kh. Dulaty Taraz Regional University, TarazKazakhstan2023300620236726978Copyright © Güzel R., Oktay K., Orynbaeva U., 20232023Güzel R., Oktay K., Orynbaeva U.Güzel R., Oktay K., Orynbaeva U.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ejebs.uib.kz/jour/article/view/97
Loyalty ProgramsMarketing StrategyBusiness StrategyHotel IndustryTurkeyReferencesAcatrinei, C., & Puiu, T. V. (2012). The loyalty card: Issues in evaluating loyalty program effectiveness. International Journal of Economic Practices and Theories, 2(3), 153-164.Acatrinei, C., & Puiu, T. V. (2012). The loyalty card: Issues in evaluating loyalty program effectiveness. International Journal of Economic Practices and Theories, 2(3), 153-164.Arbore, A., & Estes, Z. (2013). Loyalty Program Structure and Consumers’ Perceptions of Status: Feeling Special in A Grocery Store? Journal of Retailing and Consumer Services, 20, 439-444. https://doi.org/10.1016/J.JRETCONSER.2013.03.002Arbore, A., & Estes, Z. (2013). Loyalty Program Structure and Consumers’ Perceptions of Status: Feeling Special in A Grocery Store? Journal of Retailing and Consumer Services, 20, 439-444. https://doi.org/10.1016/J.JRETCONSER.2013.03.002Ayyıldız, A., & Dinler, S., (2020). 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The authors declare that there are no conflicts of interest present.