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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">ejebs</journal-id><journal-title-group><journal-title xml:lang="en">Eurasian Journal of Economic and Business Studies</journal-title><trans-title-group xml:lang="ru"><trans-title>Название журнала на русском</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2789-8253</issn><issn pub-type="epub">2789-8261</issn><publisher><publisher-name>University of International Business named after K. Sagadiyev LLP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47703/ejebs.v3i67.276</article-id><article-id custom-type="elpub" pub-id-type="custom">ejebs-85</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>The Use of Instagram in Impulsive Fashion Purchases amongst Kazakhstani Centennials</article-title><trans-title-group xml:lang="ru"><trans-title></trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Kazhmuratova</surname><given-names>Aigerim</given-names></name></name-alternatives><bio xml:lang="en"><p>Cand. Sc. (Econ.), Senior Lecturer, Еmail: aigerim_k71@mail.ru</p></bio><email xlink:type="simple">aigerim_k71@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Kakitayeva</surname><given-names>Zhazira</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD candidate, Email: kakitayeva@gmail.com</p></bio><email xlink:type="simple">kakitayeva@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7705-9874</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Tymbayeva</surname><given-names>Zhazira</given-names></name></name-alternatives><bio xml:lang="en"><p>Cand. Sc. (Econ.), Associate Professor, Email: zh.tymbayeva@satbayev.university</p></bio><email xlink:type="simple">zh.tymbayeva@satbayev.university</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6494-0681</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Satybaldiyeva</surname><given-names>Dinara</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD, Associate Professor, Email: d.satybaldiyeva@satbayev.university</p></bio><email xlink:type="simple">d.satybaldiyeva@satbayev.university</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1116-998X</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Tam</surname><given-names>Leona</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD, Professor of Marketing, Email: ltam@uow.edu.au</p></bio><email xlink:type="simple">ltam@uow.edu.au</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="en">Al-Farabi Kazakh National University, Almaty<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="en">Al-Farabi Kazakh National University, Almaty, Kazakhstan.<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="en">Satbayev University, Almaty<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="en">University of Technology Sydney, Sydney<country>Australia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>30</day><month>09</month><year>2023</year></pub-date><volume>67</volume><issue>3</issue><fpage>59</fpage><lpage>71</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Kazhmuratova A., Kakitayeva Z., Tymbayeva Z., Satybaldiyeva D., Tam L., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Kazhmuratova A., Kakitayeva Z., Tymbayeva Z., Satybaldiyeva D., Tam L.</copyright-holder><copyright-holder xml:lang="en">Kazhmuratova A., Kakitayeva Z., Tymbayeva Z., Satybaldiyeva D., Tam L.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ejebs.uib.kz/jour/article/view/85">https://ejebs.uib.kz/jour/article/view/85</self-uri><abstract><p> </p></abstract><kwd-group xml:lang="en"><kwd>Centennials</kwd><kwd>Impulse Purchase</kwd><kwd>Instagram</kwd><kwd>Consumer Behavior</kwd><kwd>Stimulus-Organism-Response Model</kwd><kwd>Fashion</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Aragoncillo, L., &amp; Orus, C. 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