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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">ejebs</journal-id><journal-title-group><journal-title xml:lang="en">Eurasian Journal of Economic and Business Studies</journal-title><trans-title-group xml:lang="ru"><trans-title>Название журнала на русском</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2789-8253</issn><issn pub-type="epub">2789-8261</issn><publisher><publisher-name>University of International Business named after K. Sagadiyev LLP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47703/ejebs.v68i3.431</article-id><article-id custom-type="elpub" pub-id-type="custom">ejebs-49</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Modernization of the Motivation Systems in Higher Education: Challenges and Digital Solutions</article-title><trans-title-group xml:lang="ru"><trans-title></trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8270-6821</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Urdabayev</surname><given-names>Marat</given-names></name></name-alternatives><bio xml:lang="en"/><email xlink:type="simple">marat.ordas@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6055-6217</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Ainakul</surname><given-names>Nazym</given-names></name></name-alternatives><bio xml:lang="en"/><email xlink:type="simple">n.ainakul@turan-edu.kz</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1902-1031</contrib-id><name-alternatives><name name-style="western" xml:lang="en"><surname>Sabdenaliyev</surname><given-names>Bakhtiyar</given-names></name></name-alternatives><bio xml:lang="en"><p> </p></bio><email xlink:type="simple">b.sabdenaliyev@mok.kz</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="en">al-Farabi Kazakh National University, Almaty, Kazakhstan<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="en">Turan Unievrsity, Almaty, Kazakhstan<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="en">Kazakh Leading Academy of Architecture and Civil Engineering, Almaty, Kazakhstan<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>30</day><month>09</month><year>2024</year></pub-date><volume>68</volume><issue>3</issue><elocation-id>111–126</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Urdabayev M., Ainakul N., Sabdenaliyev B., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Urdabayev M., Ainakul N., Sabdenaliyev B.</copyright-holder><copyright-holder xml:lang="en">Urdabayev M., Ainakul N., Sabdenaliyev B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ejebs.uib.kz/jour/article/view/49">https://ejebs.uib.kz/jour/article/view/49</self-uri><abstract><p> </p></abstract><kwd-group xml:lang="en"><kwd>Education</kwd><kwd>Higher Education</kwd><kwd>Educational Institutions</kwd><kwd>Modernization</kwd><kwd>Motivational Mechanisms</kwd><kwd>Digital transformation</kwd><kwd>Economic Incentives</kwd><kwd>Teaching Quality</kwd></kwd-group><funding-group xml:lang="en"><funding-statement>This research has been funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (“Modernization of the quality assurance system of higher education in Kazakhstan based on digitalization: development of approaches, mechanisms and information base” No. BR24992974)</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Al-Kurdi, O. 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