ejebsEurasian Journal of Economic and Business StudiesНазвание журнала на русском2789-82532789-8261University of International Business named after K. Sagadiyev LLP10.47703/ejebs.v1i67.256ejebs-114Research ArticleСтатьиExploring the Impact of Market Orientation and Innovation on Firm Performance in the Beverage Industry: The Mediating Role of InnovationKaraevFuat
PhD, Email: fuat888@gmail.com
fuat888@gmail.comMercanMetin
Assoc.Prof.Dr., E-mail: mmercan@ibsu.edu.ge
mmercan@ibsu.edu.geInternational Black Sea University, TbilisiGeorgia202330032023671139–155Copyright © Karaev F., Mercan M., 20232023Karaev F., Mercan M.Karaev F., Mercan M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ejebs.uib.kz/jour/article/view/114
Market OrientationInnovationFirm PerformanceBeverage IndustrybusinessGeorgiaReferencesArtz, K. W., Norman, P. M., Hatfield, D. E., & Cardinal, L. B. (2010). A longitudinal study of the impact of R&D, patents, and product innovation on firm performance. Journal of Product Innovation Management, 27(5), 725–740.Artz, K. W., Norman, P. M., Hatfield, D. E., & Cardinal, L. B. (2010). A longitudinal study of the impact of R&D, patents, and product innovation on firm performance. Journal of Product Innovation Management, 27(5), 725–740.Atuahene-Gima, K. (1996). Market orientation and innovation. Journal of Business Research, 35(2), 93–103.Atuahene-Gima, K. (1996). Market orientation and innovation. Journal of Business Research, 35(2), 93–103.Ayatse, F. A., Kwahar, N., & Iyortsuun, A. S. (2017). Business incubation process and firm performance: An empirical review. Journal of Global Entrepreneurship Research, 7(1), 2. https://doi.org/10.1186/s40497-016-0059-6Ayatse, F. A., Kwahar, N., & Iyortsuun, A. S. (2017). Business incubation process and firm performance: An empirical review. Journal of Global Entrepreneurship Research, 7(1), 2. https://doi.org/10.1186/s40497-016-0059-6Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. Oxford University Press.Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. Oxford University Press.Bamfo, B. A., & Kraa, J. J. (2019). Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation. Cogent Business & Management, 6(1), 1605703.Bamfo, B. A., & Kraa, J. J. (2019). Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation. Cogent Business & Management, 6(1), 1605703.Belz, F. M., & Krämer, A. (2008). Consumer Integration in Innovation Processes. A New Approach for Creating and Enhancing Innovations for the Base-of-the-Pyramide (BoP)?. In Sustainability Challenges and Solutions at the Base-of-the-Pyramid (BoP): Business, Technology and the Poor. London, Greenleaf.Belz, F. M., & Krämer, A. (2008). Consumer Integration in Innovation Processes. A New Approach for Creating and Enhancing Innovations for the Base-of-the-Pyramide (BoP)?. In Sustainability Challenges and Solutions at the Base-of-the-Pyramid (BoP): Business, Technology and the Poor. London, Greenleaf.Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891–2902. https://doi.org/10.1016/j.jbusres.2012.06.004Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891–2902. https://doi.org/10.1016/j.jbusres.2012.06.004Carpenter, G. S. (2017). Market orientation: Reflections on field-based, discovery-oriented research. AMS Review, 7(1), 13–19. https://doi.org/10.1007/s13162-017-0095-6Carpenter, G. S. (2017). Market orientation: Reflections on field-based, discovery-oriented research. AMS Review, 7(1), 13–19. https://doi.org/10.1007/s13162-017-0095-6Charles, L., Joel, C., & Samwel, K. C. (2012). Market orientation and firm performance in the manufacturing sector in Kenya. European Journal of Business and Management, 4(10), 20–27.Charles, L., Joel, C., & Samwel, K. C. (2012). Market orientation and firm performance in the manufacturing sector in Kenya. European Journal of Business and Management, 4(10), 20–27.Chen, K.-H., Wang, C.-H., Huang, S.-Z., & Shen, G. C. (2016). Service innovation and new product performance: The influence of market-linking capabilities and market turbulence. International Journal of Production Economics, 172, 54–64.Chen, K.-H., Wang, C.-H., Huang, S.-Z., & Shen, G. C. (2016). Service innovation and new product performance: The influence of market-linking capabilities and market turbulence. International Journal of Production Economics, 172, 54–64.Chiva, R., Ghauri, P., & Alegre, J. (2014). Organizational Learning, Innovation and Internationalization: A Complex System Model: A Complex System Model. British Journal of Management, 25(4), 687–705. https://doi.org/10.1111/1467-8551.12026Chiva, R., Ghauri, P., & Alegre, J. (2014). Organizational Learning, Innovation and Internationalization: A Complex System Model: A Complex System Model. British Journal of Management, 25(4), 687–705. https://doi.org/10.1111/1467-8551.12026Crick, J. M. (2021). The dimensionality of the market orientation construct. Journal of Strategic Marketing, 29(4), 281–300.Crick, J. M. (2021). The dimensionality of the market orientation construct. Journal of Strategic Marketing, 29(4), 281–300.Deng, S., & Dart, J. (1994). Measuring market orientation: A multi-factor, multi-item approach. Journal of Marketing Management, 10(8), 725–742.Deng, S., & Dart, J. (1994). Measuring market orientation: A multi-factor, multi-item approach. Journal of Marketing Management, 10(8), 725–742.Dereli, D. D. (2015). Innovation management in global competition and competitive advantage. Procedia-Social and Behavioral Sciences, 195, 1365–1370.Dereli, D. D. (2015). Innovation management in global competition and competitive advantage. Procedia-Social and Behavioral Sciences, 195, 1365–1370.El-Mashaleh, M. S., Edward Minchin Jr, R., & O’Brien, W. J. (2007). Management of construction firm performance using benchmarking. Journal of Management in Engineering, 23(1), 10–17.El-Mashaleh, M. S., Edward Minchin Jr, R., & O’Brien, W. J. (2007). Management of construction firm performance using benchmarking. Journal of Management in Engineering, 23(1), 10–17.Erdil, T. S., & Özdemir, O. (2016). The determinants of relationship between marketing mix strategy and drivers of export performance in foreign markets: An application on Turkish clothing industry. Procedia-Social and Behavioral Sciences, 235, 546–556.Erdil, T. S., & Özdemir, O. (2016). The determinants of relationship between marketing mix strategy and drivers of export performance in foreign markets: An application on Turkish clothing industry. Procedia-Social and Behavioral Sciences, 235, 546–556.Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. https://doi.org/10.2307/3151312Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. https://doi.org/10.2307/3151312García-Sánchez, E., García-Morales, V. J., & Martín-Rojas, R. (2018). Influence of Technological Assets on Organizational Performance through Absorptive Capacity, Organizational Innovation and Internal Labour Flexibility. Sustainability, 10(3), Article 3. https://doi.org/10.3390/su10030770García-Sánchez, E., García-Morales, V. J., & Martín-Rojas, R. (2018). Influence of Technological Assets on Organizational Performance through Absorptive Capacity, Organizational Innovation and Internal Labour Flexibility. Sustainability, 10(3), Article 3. https://doi.org/10.3390/su10030770Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90. https://doi.org/10.2307/30036519Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90. https://doi.org/10.2307/30036519Gërguri-Rashiti, S., Ramadani, V., Abazi-Alili, H., Dana, L.-P., & Ratten, V. (2017). ICT, Innovation and Firm Performance: The Transition Economies Context. Thunderbird International Business Review, 59(1), 93–102. https://doi.org/10.1002/tie.21772Gërguri-Rashiti, S., Ramadani, V., Abazi-Alili, H., Dana, L.-P., & Ratten, V. (2017). ICT, Innovation and Firm Performance: The Transition Economies Context. Thunderbird International Business Review, 59(1), 93–102. https://doi.org/10.1002/tie.21772Goksoy, A., Ozsoy, B., & Vayvay, O. (2012). Business Process Reengineering: Strategic Tool for Managing Organizational Change an Application in a Multinational Company. International Journal of Business and Management, 7(2), 89-98. https://doi.org/10.5539/ijbm.v7n2p89Goksoy, A., Ozsoy, B., & Vayvay, O. (2012). Business Process Reengineering: Strategic Tool for Managing Organizational Change an Application in a Multinational Company. International Journal of Business and Management, 7(2), 89-98. https://doi.org/10.5539/ijbm.v7n2p89Gray, B., Matear, S., Boshoff, C., & Matheson, P. (1998). Developing a better measure of market orientation. European Journal of Marketing, 32(9/10), 884–903.Gray, B., Matear, S., Boshoff, C., & Matheson, P. (1998). Developing a better measure of market orientation. European Journal of Marketing, 32(9/10), 884–903.Gruber-Muecke, T., & Hofer, K. M. (2015). Market orientation, entrepreneurial orientation and performance in emerging markets. International Journal of Emerging Markets, 10(3), 560–571. https://doi.org/10.1108/IJoEM-05-2013-0076Gruber-Muecke, T., & Hofer, K. M. (2015). Market orientation, entrepreneurial orientation and performance in emerging markets. International Journal of Emerging Markets, 10(3), 560–571. https://doi.org/10.1108/IJoEM-05-2013-0076Guerola-Navarro, V., Oltra-Badenes, R., Gil-Gomez, H., & Gil-Gomez, J. A. (2021). Research model for measuring the impact of customer relationship management (CRM) on performance indicators. Economic Research-Ekonomska Istraživanja, 34(1), 2669–2691. https://doi.org/10.1080/1331677X.2020.1836992Guerola-Navarro, V., Oltra-Badenes, R., Gil-Gomez, H., & Gil-Gomez, J. A. (2021). Research model for measuring the impact of customer relationship management (CRM) on performance indicators. Economic Research-Ekonomska Istraživanja, 34(1), 2669–2691. https://doi.org/10.1080/1331677X.2020.1836992Guo, C., Wang, Y. J., Hao, A. W., & Saran, A. (2018). Strategic positioning, timing of entry, and new product performance in business-to-business markets: Do market-oriented firms make better decisions? Journal of Business-to-Business Marketing, 25(1), 51–64.Guo, C., Wang, Y. J., Hao, A. W., & Saran, A. (2018). Strategic positioning, timing of entry, and new product performance in business-to-business markets: Do market-oriented firms make better decisions? Journal of Business-to-Business Marketing, 25(1), 51–64.Gupta, S., Malhotra, N. K., Czinkota, M., & Foroudi, P. (2016). Marketing innovation: A consequence of competitiveness. Journal of Business Research, 69(12), 5671–5681. https://doi.org/10.1016/j.jbusres.2016.02.042Gupta, S., Malhotra, N. K., Czinkota, M., & Foroudi, P. (2016). Marketing innovation: A consequence of competitiveness. Journal of Business Research, 69(12), 5671–5681. https://doi.org/10.1016/j.jbusres.2016.02.042Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30–45.Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30–45.Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change. Journal of Management Studies, 58(5), 1159–1197. https://doi.org/10.1111/joms.12639Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change. Journal of Management Studies, 58(5), 1159–1197. https://doi.org/10.1111/joms.12639Shaukat, S., Nawaz, M. S., & Naz, S. (2013). Effects of innovation types on firm performance: An empirical study on Pakistan's manufacturing sector. Pakistan Journal of Commerce and Social Sciences, 7(2), 243-262.Shaukat, S., Nawaz, M. S., & Naz, S. (2013). Effects of innovation types on firm performance: An empirical study on Pakistan's manufacturing sector. Pakistan Journal of Commerce and Social Sciences, 7(2), 243-262.Herman, H., Hady, H., & Arafah, W. (2018). The influence of market orientation and product innovation on the competitive advantage and its implication toward Small and Medium Enterprises (UKM) performance. International Journal of Science and Engineering Invention, 4(8), 8-21. https://doi.org/10.23958/IJSEI%2FVOL04-I08%2F02Herman, H., Hady, H., & Arafah, W. (2018). The influence of market orientation and product innovation on the competitive advantage and its implication toward Small and Medium Enterprises (UKM) performance. International Journal of Science and Engineering Invention, 4(8), 8-21. https://doi.org/10.23958/IJSEI%2FVOL04-I08%2F02Inkinen, H. T., Kianto, A., & Vanhala, M. (2015). Knowledge management practices and innovation performance in Finland. Baltic Journal of Management, 10(4), 432–455. https://doi.org/10.1108/BJM-10-2014-0178Inkinen, H. T., Kianto, A., & Vanhala, M. (2015). Knowledge management practices and innovation performance in Finland. Baltic Journal of Management, 10(4), 432–455. https://doi.org/10.1108/BJM-10-2014-0178Jaworski, B. J., & Kohli, A. K. (1996). Market orientation: Review, refinement, and roadmap. Journal of Market-Focused Management, 1(2), 119–135.Jaworski, B. J., & Kohli, A. K. (1996). Market orientation: Review, refinement, and roadmap. Journal of Market-Focused Management, 1(2), 119–135.Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-Driven Versus Driving Markets. Journal of the Academy of Marketing Science, 28(1), 45–54. https://doi.org/10.1177/0092070300281005Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-Driven Versus Driving Markets. Journal of the Academy of Marketing Science, 28(1), 45–54. https://doi.org/10.1177/0092070300281005Jenter, D., & Kanaan, F. (2015). CEO Turnover and Relative Performance Evaluation: CEO Turnover and Relative Performance Evaluation. The Journal of Finance, 70(5), 2155–2184. https://doi.org/10.1111/jofi.12282Jenter, D., & Kanaan, F. (2015). CEO Turnover and Relative Performance Evaluation: CEO Turnover and Relative Performance Evaluation. The Journal of Finance, 70(5), 2155–2184. https://doi.org/10.1111/jofi.12282Jones, T. M., Harrison, J. S., & Felps, W. (2018). How applying instrumental stakeholder theory can provide sustainable competitive advantage. Academy of Management Review, 43(3), 371–391.Jones, T. M., Harrison, J. S., & Felps, W. (2018). How applying instrumental stakeholder theory can provide sustainable competitive advantage. Academy of Management Review, 43(3), 371–391.Julyanthry, J., Putri, D. E., Lie, D., & Sudirman, A. (2021). MSME Competitive Advantages Reviewed From Entrepreneurship Insight And Market Orientation Aspects With Innovation As A Medium. Jurnal Manajemen Dan Bisnis, 10(2), 30-40.Julyanthry, J., Putri, D. E., Lie, D., & Sudirman, A. (2021). MSME Competitive Advantages Reviewed From Entrepreneurship Insight And Market Orientation Aspects With Innovation As A Medium. Jurnal Manajemen Dan Bisnis, 10(2), 30-40.Jyoti, J., & Sharma, J. (2012). Impact of market orientation on business performance: Role of employee satisfaction and customer satisfaction. Vision, 16(4), 297–313.Jyoti, J., & Sharma, J. (2012). Impact of market orientation on business performance: Role of employee satisfaction and customer satisfaction. Vision, 16(4), 297–313.Kahn, K. B. (2018). Understanding innovation. Business Horizons, 61(3), 453–460. https://doi.org/10.1016/j.bushor.2018.01.011Kahn, K. B. (2018). Understanding innovation. Business Horizons, 61(3), 453–460. https://doi.org/10.1016/j.bushor.2018.01.011Kemp, R. G., Folkeringa, M., De Jong, J. P., & Wubben, E. F. (2003). Innovation and firm performance. EIM Business and Policy Research, Scales Research Reports. Zoetermeer: The Netherlands. Available: https://ondernemerschap.panteia.nl/pdf-ez/n200213.pdfKemp, R. G., Folkeringa, M., De Jong, J. P., & Wubben, E. F. (2003). Innovation and firm performance. EIM Business and Policy Research, Scales Research Reports. Zoetermeer: The Netherlands. Available: https://ondernemerschap.panteia.nl/pdf-ez/n200213.pdfKhraisha, T., & Arthur, K. (2018). Can we have a general theory of financial innovation processes? A conceptual review. Financial Innovation, 4(1), 1–27. https://doi.org/10.1186/S40854-018-0088-YKhraisha, T., & Arthur, K. (2018). Can we have a general theory of financial innovation processes? A conceptual review. Financial Innovation, 4(1), 1–27. https://doi.org/10.1186/S40854-018-0088-YKohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467–477.Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467–477.Kyriakopoulos, K., & Moorman, C. (2004). Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. International Journal of Research in Marketing, 21(3), 219–240.Kyriakopoulos, K., & Moorman, C. (2004). Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. International Journal of Research in Marketing, 21(3), 219–240.Lado, N., Maydeu‐Olivares, A., & Rivera, J. (1998). Measuring market orientation in several populations: A structural equations model. European journal of marketing, 32(1/2), 23-39.Lado, N., Maydeu‐Olivares, A., & Rivera, J. (1998). Measuring market orientation in several populations: A structural equations model. European journal of marketing, 32(1/2), 23-39.Lee, E. S. T., & Yazdanifard, R. (2015). How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing, 4(2), 304-309. https://doi.org/10.17722/JORM.V4I2.116Lee, E. S. T., & Yazdanifard, R. (2015). How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing, 4(2), 304-309. https://doi.org/10.17722/JORM.V4I2.116Long, H. C. (2013). The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms. Philippine Management Review, 20, 37-46.Long, H. C. (2013). The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms. Philippine Management Review, 20, 37-46.Madrakhimova, M. S. (2021). Customer-oriented approach as a development strategy of a tourism enterprise. Middle European Scientific Bulletin, 12, 311–314.Madrakhimova, M. S. (2021). Customer-oriented approach as a development strategy of a tourism enterprise. Middle European Scientific Bulletin, 12, 311–314.Marqués, D.P., & Simón, F.J. (2006). The effect of knowledge management practices on firm performance. Journal of Knowledge Management, 10(3), 143–156. https://doi.org/10.1108/13673270610670911Marqués, D.P., & Simón, F.J. (2006). The effect of knowledge management practices on firm performance. Journal of Knowledge Management, 10(3), 143–156. https://doi.org/10.1108/13673270610670911Mashavira, N., Chipunza, C., & Dzansi, D. Y. (2021). Managerial political competencies and the performance of small and medium-sized enterprises in South Africa. Acta Commercii, 21(1), 1–13. https://doi.org/10.4102/AC.V21I1.884Mashavira, N., Chipunza, C., & Dzansi, D. Y. (2021). Managerial political competencies and the performance of small and medium-sized enterprises in South Africa. Acta Commercii, 21(1), 1–13. https://doi.org/10.4102/AC.V21I1.884Mohammed Kamaruddeen, A., Yusof, N., Said, I., & Pakir, A. (2012). Organizational factors and innovativeness of housing developers. American Journal of Applied Sciences, 9, 1953–1966. https://doi.org/10.3844/ajassp.2012.1953.1966Mohammed Kamaruddeen, A., Yusof, N., Said, I., & Pakir, A. (2012). Organizational factors and innovativeness of housing developers. American Journal of Applied Sciences, 9, 1953–1966. https://doi.org/10.3844/ajassp.2012.1953.1966Morgan, N. A., & Vorhies, D. W. (2018). The Business Performance Outcomes of Market Orientation Culture and Behaviors. In R. Varadarajan & S. Jayachandran (Eds.), Review of Marketing Research (Vol. 15, pp. 255–282). Emerald Publishing Limited. https://doi.org/10.1108/S1548-643520180000015012Morgan, N. A., & Vorhies, D. W. (2018). The Business Performance Outcomes of Market Orientation Culture and Behaviors. In R. Varadarajan & S. Jayachandran (Eds.), Review of Marketing Research (Vol. 15, pp. 255–282). Emerald Publishing Limited. https://doi.org/10.1108/S1548-643520180000015012Naqshbandi, M. M., & Jasimuddin, S. M. (2018). Knowledge-oriented leadership and open innovation: Role of knowledge management capability in France-based multinationals. International Business Review, 27(3), 701–713.Naqshbandi, M. M., & Jasimuddin, S. M. (2018). Knowledge-oriented leadership and open innovation: Role of knowledge management capability in France-based multinationals. International Business Review, 27(3), 701–713.OECD & Eurostat. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition. OECD. https://doi.org/10.1787/9789264304604-enOECD & Eurostat. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition. OECD. https://doi.org/10.1787/9789264304604-enOlavarrieta, S., & Friedmann, R. (2008). Market orientation, knowledge-related resources and firm performance. Journal of Business Research, 61(6), 623–630. https://doi.org/10.1016/J.JBUSRES.2007.06.037Olavarrieta, S., & Friedmann, R. (2008). Market orientation, knowledge-related resources and firm performance. Journal of Business Research, 61(6), 623–630. https://doi.org/10.1016/J.JBUSRES.2007.06.037Park, C. W., & Zaltman, G. (1987). Marketing Management. Dryden Press.Park, C. W., & Zaltman, G. (1987). Marketing Management. Dryden Press.Perdomo-Ortiz, J., González-Benito, J., & Galende, J. (2009). An analysis of the relationship between total quality management-based human resource management practices and innovation. The International Journal of Human Resource Management, 20(5), 1191–1218.Perdomo-Ortiz, J., González-Benito, J., & Galende, J. (2009). An analysis of the relationship between total quality management-based human resource management practices and innovation. The International Journal of Human Resource Management, 20(5), 1191–1218.Peterson, R. A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of Consumer Research, 21(2), 381–391.Peterson, R. A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of Consumer Research, 21(2), 381–391.Raucci, D., Tarquinio, L., Rupo, D., & Loprevite, S. (2020). Non-financial Performance Indicators: The Power of Measures to Operationalize the Law. In V. Mauerhofer, D. Rupo, & L. Tarquinio (Eds.), Sustainability and Law: General and Specific Aspects (pp. 275–291). Springer International Publishing. https://doi.org/10.1007/978-3-030-42630-9_15Raucci, D., Tarquinio, L., Rupo, D., & Loprevite, S. (2020). Non-financial Performance Indicators: The Power of Measures to Operationalize the Law. In V. Mauerhofer, D. Rupo, & L. Tarquinio (Eds.), Sustainability and Law: General and Specific Aspects (pp. 275–291). Springer International Publishing. https://doi.org/10.1007/978-3-030-42630-9_15Rong, B., & Wilkinson, I. F. (2011). What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance. Australasian Marketing Journal (AMJ), 19(3), 137–147.Rong, B., & Wilkinson, I. F. (2011). What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance. Australasian Marketing Journal (AMJ), 19(3), 137–147.Rua, O. L. (2018). From intangible resources to export performance: Exploring the mediating effect of absorptive capabilities and innovation. Review of International Business and Strategy, 28(3/4), 373–394. https://doi.org/10.1108/RIBS-02-2018-0012Rua, O. L. (2018). From intangible resources to export performance: Exploring the mediating effect of absorptive capabilities and innovation. Review of International Business and Strategy, 28(3/4), 373–394. https://doi.org/10.1108/RIBS-02-2018-0012Ruekert, R. W. (1992). Developing a market orientation: An organizational strategy perspective. International Journal of Research in Marketing, 9(3), 225–245. https://doi.org/10.1016/0167-8116(92)90019-HRuekert, R. W. (1992). Developing a market orientation: An organizational strategy perspective. International Journal of Research in Marketing, 9(3), 225–245. https://doi.org/10.1016/0167-8116(92)90019-HSaunila, M. (2016). Performance measurement approach for innovation capability in SMEs. International Journal of Productivity and Performance Management, 65(2), 162-176.Saunila, M. (2016). Performance measurement approach for innovation capability in SMEs. International Journal of Productivity and Performance Management, 65(2), 162-176.Serna, M. del C. M., Guzman, G. M., & Castro, S. Y. P. (2013). The relationship between market orientation and innovation in Mexican Manufacturing SME’s. Advances in Management and Applied Economics, 3(5), 125-132.Serna, M. del C. M., Guzman, G. M., & Castro, S. Y. P. (2013). The relationship between market orientation and innovation in Mexican Manufacturing SME’s. Advances in Management and Applied Economics, 3(5), 125-132.Shapiro, B. P. (1988). What the hell is market oriented? HBR Reprints Boston, MA, USA.Shapiro, B. P. (1988). What the hell is market oriented? HBR Reprints Boston, MA, USA.Slater, S. F., & Narver, J. C. (2000). The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication. Journal of Business Research, 48(1), 69–73. https://doi.org/10.1016/S0148-2963(98)00077-0Slater, S. F., & Narver, J. C. (2000). The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication. Journal of Business Research, 48(1), 69–73. https://doi.org/10.1016/S0148-2963(98)00077-0Slåtten, T., Lien, G., & Svenkerud, P. J. (2019). The role of organizational attractiveness in an internal market-oriented culture (IMOC): A study of hospital frontline employees. BMC Health Services Research, 19(1), 1–15.Slåtten, T., Lien, G., & Svenkerud, P. J. (2019). The role of organizational attractiveness in an internal market-oriented culture (IMOC): A study of hospital frontline employees. BMC Health Services Research, 19(1), 1–15.Sleep, S., Dixon, A. L., DeCarlo, T., & Lam, S. K. (2020). The business-to-business inside sales force: Roles, configurations and research agenda. European Journal of Marketing, 54(5), 1025–1060. https://doi.org/10.1108/EJM-06-2018-0416Sleep, S., Dixon, A. L., DeCarlo, T., & Lam, S. K. (2020). The business-to-business inside sales force: Roles, configurations and research agenda. European Journal of Marketing, 54(5), 1025–1060. https://doi.org/10.1108/EJM-06-2018-0416Soper, D. S. (2021). A-priori sample size calculator for structural equation models [Software].Soper, D. S. (2021). A-priori sample size calculator for structural equation models [Software].Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142–155. https://doi.org/10.1016/j.tourman.2015.05.017Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142–155. https://doi.org/10.1016/j.tourman.2015.05.017Stone, R. J., Cox, A., & Gavin, M. (2020). Human Resource Management, 10th Edition. John Wiley & Sons.Stone, R. J., Cox, A., & Gavin, M. (2020). Human Resource Management, 10th Edition. John Wiley & Sons.Tangen, S. (2004). Performance measurement: From philosophy to practice. International Journal of Productivity and Performance Management.Tangen, S. (2004). Performance measurement: From philosophy to practice. International Journal of Productivity and Performance Management.Tülüce, N. S., & Yurtkur, A. K. (2015). Term of strategic entrepreneurship and Schumpeter’s creative destruction theory. Procedia-Social and Behavioral Sciences, 207, 720–728.Tülüce, N. S., & Yurtkur, A. K. (2015). Term of strategic entrepreneurship and Schumpeter’s creative destruction theory. Procedia-Social and Behavioral Sciences, 207, 720–728.Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419–1428.Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419–1428.Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. Industrial Marketing Management, 89, 89–97.Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. Industrial Marketing Management, 89, 89–97.Wasko, M. M., & Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35–57. https://doi.org/10.2307/25148667Wasko, M. M., & Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35–57. https://doi.org/10.2307/25148667Wei, L.-Q., & Lau, C.-M. (2008). The impact of market orientation and strategic HRM on firm performance: The case of Chinese enterprises. Journal of International Business Studies, 39(6), 980–995.Wei, L.-Q., & Lau, C.-M. (2008). The impact of market orientation and strategic HRM on firm performance: The case of Chinese enterprises. Journal of International Business Studies, 39(6), 980–995.Wijayanto, A., Dzulkirom, M., & Nuzula, N. F. (2019). The effect of competitive advantage on financial performance and firm value: evidence from Indonesian manufacturing companies. Russian Journal of Agricultural and Socio-Economic Sciences, 85(1), 35-44.Wijayanto, A., Dzulkirom, M., & Nuzula, N. F. (2019). The effect of competitive advantage on financial performance and firm value: evidence from Indonesian manufacturing companies. Russian Journal of Agricultural and Socio-Economic Sciences, 85(1), 35-44.Zhu, X., Xiao, Z., Dong, M. C., & Gu, J. (2019). The fit between firms’ open innovation and business model for new product development speed: A contingent perspective. Technovation, 86, 75–85.Zhu, X., Xiao, Z., Dong, M. C., & Gu, J. (2019). The fit between firms’ open innovation and business model for new product development speed: A contingent perspective. Technovation, 86, 75–85.
The authors declare that there are no conflicts of interest present.